Euston Square station opened as Gower Street in January 1863, on the Metropolitan Railway, the world’s first underground line. Across Euston Road, the Georgian terraces of North Gower Street were carved into flats long ago, many now hotels, lets and student rooms. London Carpet Cleaning has worked Euston Square, NW1, since 2009, up to the Regent’s Park Estate. We charge from £36 a room, and a cleaned carpet is dry within 6 to 7 hours.
Georgian terraces on one side, council blocks on the other
Euston Square sits at the southern tip of NW1, wrapped round the station on the corner of Euston Road and Gower Street, next to UCL, with its south entrance facing the tower of University College Hospital. The station took its present name in 1909 and runs the Circle, Hammersmith & City and Metropolitan lines; Euston mainline is a few minutes east on foot, beyond Euston Square Gardens. Almost nothing here is a house in the ordinary sense. North Gower Street is lined mostly with Georgian terraced houses, now largely hotels, student accommodation and flats, with council housing and rebuilt plots between them. Number 187, where Giuseppe Mazzini lodged from 1837 to 1840, stood in for 221B Baker Street in the BBC’s Sherlock. South of the road, many of the Georgian houses on Gower Street itself have become small hotels.
Step a little north and the stock changes completely. The Regent’s Park Estate, nearly 2,000 council homes laid out around Robert Street in the 1950s, fills the streets between Albany Street and Hampstead Road, and its north-western edge is being rebuilt around the HS2 and Euston works. So the carpets we meet split two ways: older wool and patterned runners in the converted period flats, and harder-wearing mid-pile carpet in the estate maisonettes and the newer blocks.
How does the census describe Euston Square?
| Homes that are | Share |
|---|---|
| Houses of any kind | 3.5% |
| Flats in converted houses | 3.7% |
| Two-bedroom homes | 34.4% |
| Built before 1900 | 9.7% |
| Built 1919 to 1944 | 10.3% |
| Heated by electricity only | 13.5% |
As a big council estate. The census area that holds Euston Square’s streets is the one called Euston, north of the main road, and the Regent’s Park Estate outweighs everything else in it. Houses barely feature (3.5%), and flats in converted houses are only 3.7%, so the Georgian conversions of North Gower Street are a small slice of the count; the VOA puts just 9.7% of homes before 1900. Another 10.3% went up between the wars. The rest is mostly post-war council building and the newer blocks.
The commonest home is a two-bed flat (34.4%), and that is the booking we get most: two bedrooms, a lounge and a hall. In a two-bed on North Gower Street, the bedrooms and the lounge together are £115. One home in eight (13.5%) is heated by electricity alone, and on a cold day those rooms dry more slowly unless the heaters are on.
Figures: ONS Census 2021 (Camden 023) and VOA council tax stock, March 2024.
Communal stairs, small lounges, basement damp
The job pattern here is dense-living wear. Communal stairs in converted houses, like the ones off Euston Street, go grey down the centre from constant feet, and the colour comes back once the traffic lane is lifted properly. Lounges take party spills, red wine included, because so many of these flats are small and the carpet is the floor everyone sits on. We also get a steady run of mattress cleans, children’s accidents and the like, and rugs cleaned in place, a nail-varnished jute rug among them.
Basement and garden flats in the old terraces hold damp and dry slower than a bright upper floor. A deep clean on a sofa or a thick wool carpet down there can take a little longer than the usual 6 to 7 hours for carpet and 10 to 12 for upholstery. We tell you that on the day and leave the windows and airflow set, but the room sets the pace.
Two parking zones meet at Euston Road
There are no driveways here, and Euston Road is a TfL red route, so we never stop on it. South of the road, around Gower Street and the UCL campus, the streets are in Camden’s CA-E zone, controlled from 8:30am to 6:30pm, Monday to Saturday; in autumn 2025 Camden consulted on longer hours, up to 7am to 9pm on weekdays, with Sundays added. North of the road, North Gower Street, Melton Street and the estate fall in CA-G, controlled on weekdays from 8:30am to 6:30pm and on Saturday mornings.
We unload at the kerb on a paid bay and keep the van close, so flag the nearest bay or a loading bay when you book. In the terraces, the upper flats are reached by a narrow shared stair, which we carry the machine up by hand, laying the hose over dust sheets on the landings. Lift shoes and post off the communal stair carpet if it is being done, and let your neighbours know the stair will be damp until the evening.
How much does carpet cleaning cost in Euston Square?
Prices are fixed in advance, there is no call-out fee, and we charge the same in NW1 as anywhere in London.
- Carpet per bedroom from £36
- Living room from £43
- Through-lounge from £61
- Stairs, one flight, from £41
- Two-seater sofa from £57; armchair from £33
- Rug up to 3m² from £35; mattress from £35
Get a free quote, or call us on 020 8077 8090.
Carpets, sofas, mattresses and rugs near UCL
For carpets we use hot-water extraction, the steam carpet cleaning method that rinses the pile and lifts the traffic-lane grey out of communal stairs and lounges. Sofas, armchairs and mattresses are done as upholstery cleaning, the fabric tested first so a musty basement two-seater comes back fresh without over-wetting. Jute, wool and other delicate floor pieces get rug cleaning in the flat itself, with a photo sent first for anything very old or fragile. We cover the rest of Camden on the same fixed prices, and reach across north London from Euston out to Golders Green.
Your Euston Square questions
Do you cover Gower Place, North Gower Street and the Regent’s Park Estate?
Yes, all the streets around Euston Square station, including Gower Place, North Gower Street, Endsleigh Gardens, Melton Street, Euston Street and Doric Way, plus the Regent’s Park Estate up towards Hampstead Road and Albany Street. If you are a short walk into Bloomsbury or Somers Town, we still cover you on the same fixed prices.
How do you park for a job around Euston Square?
At the kerb, in a paid or loading bay, because there are no driveways. South of Euston Road you are in Camden’s CA-E zone, controlled 8:30am to 6:30pm, Monday to Saturday; north of it, CA-G runs on weekdays and Saturday mornings. If you can flag the nearest bay when you book, it saves time on arrival.
Can you get a wine or varnish spill out of a Euston Square carpet?
Often, yes, especially if you call quickly. Fresh red wine on a lounge carpet and spills on flat-weave rugs respond well to prompt hot-water extraction. With an older or set stain, or anything that has bleached the fibre, we tell you on the spot whether it will lift fully or only improve.
How long will a carpet take to dry in a flat here?
In a bright upper-floor flat, most carpets and sofas are dry within 6 to 7 hours, because we extract hard and leave little water behind. A mattress, a thick wool carpet, or any room at garden or basement level holds more damp and can need most of the day, so we time the visit and set up airflow to help it along.
Can you clean a student let at the end of the academic year?
Yes. With UCL on the doorstep and student housing along North Gower Street, the weeks after exams are busy for check-out cleans. Book early for late June or September, give us the agent’s check-out date, and we clean the bedrooms, the shared lounge and the stairs in one visit, with a dated receipt for the deposit.
My building’s stair carpet is shared. Can the freeholder book it separately?
Yes. We clean a communal stair as stairs, from £41 a flight, and address the receipt to the freeholder or managing agent, while you book your own flat for the same day. Tell us how many flights and landings there are, and we will send one fixed price for the stair before anyone commits.
Every clean comes with our re-clean guarantee: if a treated area does not come up right, we come back and put it straight. We are fully insured and DBS-checked, and we have cleaned carpets, sofas and rugs across Euston Square and the rest of Camden since 2009.
